Sunday, 31 January 2016

Brother, That's a Right Fine Mess We've Gotten Into!

Sometimes even the most experienced, established and most popular YouTube channels make a bit of a fuck up, and usually the larger the channel, the bigger a fuck up it is. Firstly, I'll state I'm not usually one to name-drop popular bloggers or YouTubers, but in this case I have some key thoughts I wish to share. So, I won't be slagging off The Fine Brothers without explanation like a gutter keyboard-hiding troll you can be sure. I also haven't published a blog in a while and so felt this was a good opportunity to voice some feelings.

Recently The Fine Bros posted a video outlining a new initiative for their channel, more specifically their famous 'React' series of videos. You may have seen these across the web at some stage, entitled 'Teens React', 'Elders React' ect.. ect. They have a selection of people, sometimes celebrities, being filmed experiencing a product for the first time, weather it be a game, movie or music, which is usually out of their comfort zone. Some can be amusing, but personally I'm not a fan. However, over 14 million people are. Well, they were should I say. 

This all stems from their announcement of a scheme called 'React World', which when stripped down to basics is an extension of their 'React' video style, so that other YouTubers can make their own videos under license in the same style with the help of The Fine Bros, for a cut of the ad revenue and possibly other income generated from a user made 'React' video. They state they will be providing advice, support and copyrighted graphics. The latter is a subject for debate however, because it states in their FAQ about this initiative that branding graphics and visuals MAY not be available. This is a key factor, as brand awareness would be vital aspect in this scheme. What isn't stated is if they will directly promote other creators videos via YouTube or other means. Can channels that are in Multi Channel Networks (MCNs) be involved? Because that would require some sort of agreement between the Fine Bros and the MCN involved. As this would potentially take income away from MCN's, I can't see why they would agree to a contract given the information we know. It's all rather vague and needs to be much more transparent.The original video can be found on the link below. 

React Around the World Video

Because the brothers use terms like 'our react format', this has been taken, rightly or wrongly, as a claim of ownership to a genre, a premise, a method of filming a 'React' video. This is of course ludicrous. It's like saying because I do Gameplay videos, I can claim ownership of that type of video. But of course, you can't, no-one can. Sony recently found this out.  An update video following the original post tries to make amends and explain away  few things, the brothers showing their dismay at the negative reception, but it still comes across as a ploy to exploit their massive fanbase. Now, I'm not going to declare judgment on this as I believe their intentions are fair enough and maybe even good for the so-called community, which in itself is a vastly ambiguous term. I also don't judge them for wanting to make more money; if you have that chance to make a living doing something you love, why the hell not? However, me and thousands more do have a problem with the perceived direction of this 'React World' scheme. It's like a franchise, but without the incentive, as such many look at this as sheer exploitation and insulting to the viewerships intelligence, all for making an extra buck (collectively, quite a lot in this case) via the efforts and work of others. 

So, with this confusion, perception and anger of the masses, The Fine Bros now find themselves in a sticky situation. As of writing this, they have lost almost 80,000 subscribers in 3 days, and the numbers continue to fall. This I imagine would equate to a lot of revenue, but not only that, the reputation of their channel is now damaged inexplicably. They ain't going to disappear, that would be silly to suggest, but they will have a re-building task on their hands once the tide of revolt subsides. I'm not a big channel myself, so can't fully understand the implications, but I can understand how droves and droves of people can, to pun a term, react. A cascade effect happens on the internet, the viral flow, and grows over a steady period before it halts, and this could cost the Fine Brothers substantially. Why they never took a straw poll of their subscriber base is beyond me, it seems that a big shift of focus and potential growth like this would merit that at the very least. They needed to gauge what reaction it would have received, and make sure they explained themselves fully without ambiguity. I don't think whatever way it's explained would have gone down to well however, because it appears to have a core factor of self reward. Even if in reality it doesn't.

It amazes me that a channel with this much experience and grandeur would make a mistake like this, completely misjudging the youtube viewers intelligence, their fanbase and the amount of unwanted attention from well-thought of YouTubers, and the obvious trolls this would attract. The subsequent backlash due to organic word of mouth was inevitable. It just proves that even the biggest players on the internet can fall foul of their own goals without REALLY thinking about it.

YouTuber of the Year!

Now, for a little me-time now. Earlier in the year I was crowned Tuber of the Month, so I'm in the running for Tuber of the Year. If I win, I get to host the show for 2016. At the time of posting this, only 7 days remain, so please help me out and visit the video link below and vote for me via the comments section, writing something like 'I vote Novabug'. I would be very thankful if you could do this.

Youtuber of the Year 2015

Anyway, bye for now everyone, hope you enjoyed this little cross-examination of Tuber practices.

Bug.. 'Out!

Wednesday, 21 October 2015

The Future is Back, But now in the Past!

Back in 1989 whilst watching the first sequel to one of the greatest films ever, I never imagined in my young teenage mind that the year 2015 would ever happen. It seemed so far away, so distant that even envisaging what things would be like was pie in the sky lunacy. Bob Gale and Robert Zemeckis crafted a fantastic futuristic world of Hill Valley, CA for the movie Back To The Future Part 2, and now that date has finally come to pass. The 21st of October, 2015. It's a very different world in a lot of ways to what those writers dreamed up, but with some eerie and fairly accurate predictions that have sort of come true. In a sense.

The real Hendo Hoverboard

So, let's look at a few of those ideas of technology and sociology, and examine the similarities. Firstly, lets get the wrong ones out of the way and it's best to start with the two most famous predictions: flying cars and hoverboards. Yes, both exist in a fashion in the real 2015, but far from the commercially manufactured and ease of use models such as the film depicts. Expensive and heavy-duty hoverboards are out, they have massive limitations and are not sold in toy shops with a Mattel label on them to any pre-teen. They are in fact a stepping stone for future earthquake protection. See here, it's true! And as for flying cars, we ain't to the point of driving Mask vehicles or The Man With The Golden Gun's bronze glider. No, our flying cars look like what they are: aircraft with car like wheels and controls. So, without splitting hairs flying cars as the movie see's them do not exist.

Also, anti-graving chiropractic belts, automated service stations, 100% accurate weather service, self-lacing shoes and self fitting/drying jackets, instant hydrating pizza's, dust repellent paper and more either don't exist or are in very early stages of development. Unfortunately, there are also still lawyers as well. A prediction I wish the movie really did get correct.

Marty's Hoverboard from the Movie

However, Gale and Zemeckis did hit the mark with a few things. Flat and multi-screen TV's are common in millions of households, as is video calling and conferencing. Roads and car parks in some places are marked with lights for guidance, full holographic technology and it's implementation is getting more popular, thumb-print recognition for payments is now coming to the fore and glasses which display TV and more are in the form of Google Glass and Microsoft's HoloLens. Even the prediction of ridiculous ways of wearing trousers/pants came true. Just look at the amount of idiots wearing leg apparel halfway down their legs, underwear and arse cheeks on display, and losing them completely if they run for a bus! But strangely, Bob and Rob missed what is the most common, useful and futuristic device around. The Smart-Phone.

Anyway, I thought it would be fun to gloss over these, as it turns out Back To The Future's, er, future was closer to reality than you may think. For more BTTF coverage from me, Novabug, check out my video's below.

Hope you had a lovely Back To The Future Day, it's now in the past and will never happen again. Ever. But remember what Doc Brown says, "The Future is not written, no-ones is. So make it a good one..."

Bug' Out!

Friday, 31 July 2015

Podcast Announcement: Boy 'n Bug's Soccer Shakedown

Taking a side-step from my usual video game projects, I have teamed up with my good friend and fellow You Tuber Dave AKA Lawnboyspost1975 to bring football fans the world over a semi-regular podcast with a difference. And when I say difference, I mean slightly alternative. Just.

Boy 'n Bug's Soccer Shakedown will look at football with a sideways swipe, no only talking about then facts and stats, but with personal viewpoints on the wacky, sometimes detestable but somehow lovable world of planet football. We focus our musings on the English leagues, but will also talk about the European game, Major League Soccer and more widespread the world over. Our respective clubs will of course be talked about, mine being Queens Park Rangers and Lawnboys' Liverpool.

Each show will include 1 or 2 special guests with particular interest in the beautiful game. This first show has the RetroUnlim Live Host Harry Yack and Slamcast host from the USA Brandon Liggan. Be warned; we will talk candidly, honestly, joke about and sometimes argue, but it's all in good clean fun and nothing should be taken to seriously. We all love football, but we also love to mock it. No punches will be pulled and all teams are subject to our micky-taking. Like I said, it's all for a bit of a laugh, and I hope we make you smile too.

You can download the Podcast direct from the RetroUnlim website, or you can listen to the show on You Tube. Links are provided below.

On the RetroUnlim Website

On the RetroUnlim YouTube Channel

Remember, don't let a day out at the football ruin the football....

Novabug 'Out!